About Us

Know Your Fish (KYF) is a voluntary initiative that works towards an ocean-friendly lifestyle. We encourage and empower consumers to eat seafood responsibly. We do this by providing informed choices that are based on a compilation of decades of marine research.


Addressing the issue of overfishing requires action from multiple fronts. In this collective effort, initiatives like KYF have a unique place. Such initiatives can sensitise people, build a “human constituency” for marine ecosystems and if a majority of seafood consumers follow such initiatives, they can impact the demand. However initiatives like KYF are not silver bullets or substitutes for direct action like changing fisheries policy, devising regulations, modifying technology and addressing societal issues (like social equity).

Know Your Fish (KYF) is a voluntary initiative that works towards an ocean-friendly lifestyle. We encourage and empower consumers to eat seafood responsibly. We do this by providing informed choices that are based on a compilation of decades of marine research.


Addressing the issue of overfishing requires action from multiple fronts. In this collective effort, initiatives like KYF have a unique place. Such initiatives can sensitise people, build a “human constituency” for marine ecosystems and if a majority of seafood consumers follow such initiatives, they can impact the demand. However initiatives like KYF are not silver bullets or substitutes for direct action like changing fisheries policy, devising regulations, modifying technology and addressing societal issues (like social equity).

As a team of researchers who love the ocean, marine life and seafood we want to help anyone who loves seafood make their choices sensitive to our oceans and people.

Know Your Fish recommendations have emerged from the following values we believe in

  1. Conservation of non-human life forms should be an important societal goal.

  2. This can be best achieved when each of us makes conservation a part of our lifestyle; because this approach optimises human and non-human wellbeing. 

  3. As people who value conservation as a morality and use tools like science, it is our responsibility to make this information available to everyone in the most accessible form.

  • Retaining intellectual and procedural independence - We do not change our core philosophies and policies  to meet requirements of our donors or our partners. 

  • Embracing criticism - As a team we are open to criticism and suggestions from anyone. We will address all the comments and suggestions to the best of our capacity and knowledge.

  • Transparency in communication- All our data and the logic used in our recommendations will always be available for scrutiny and in the public domain. 

  • Honesty in communication- We comment on fish and fisheries to the best of our knowledge. We never exaggerate or underplay a situation to marine conservation and fisheries. 

  • We are transparent about our failures and constantly learn from them.

Mayuresh gangal
Co-founder
Research Scholar, Nature Conservation Foundation

It is very difficult to define “team - Know Your Fish”. This is because our co-founders have taken help from every person who heard about Know Your Fish and offered help! Here we have listed some individuals and institutions (in no particular order) who have been instrumental in making Know Your Fish possible.

Mayuresh gangal
Co-founder
Research Scholar, Nature Conservation Foundation
Pooja Rathod
Co-founder
Wildlife Film Maker, nature in Focus
Chetana Purushotham
Co-founder
Co-founder, Spiders and the sea
Ketaki Jog
Core team member
PhD Student, james Cook University
Nandini Velho
Advisers
Independant Researcher
Teresa Alcoverro
Advisers
Deputy director, The Blanes Centre for Advanced Studies (CEAB)
Aaron lobo
Advisers
Rohan Arthur
Advisers
Senior scientist, Nature conservation Foundation
Dulip Mathai Foundation
Funding
Madhura Niphadkar
Local Support
Post Doctoral Fellow, Ashoka Trust for Research Ecology and Environment
Mihir Sule
Local Support
PhD student, IISC
Sahila Kudalkar
Reviewer
Program Manager, Counter Wildlife Trafficking, WCS India
Avik Banerjee
Reconnaissance
Project Associate, Wildlife Conservation Society - India
Ashni Dhawale
Reconnaissance
PhD student, NIAS
Aditi Pophale
Monitoring
Doctoral Candidate, Okinawa Institute of Science and Technology
Shivona Bhojwani
Monitoring
PhD student, The University of Minnesota
Gauri Gharpure
Outreach
PhD Student, NCBS
Parikrama group
Outreach
Ishika Ramachandra
Outreach
PhD student, Centre for Wildlife Studies
Cambay Tiger
Outreach
Seafood distributors
Pooja Mitra
Outreach
Terra conscious Goa
Tarun Menon
Outreach
PhD student, IISC
Aditya banergee
Outreach
Research Affiliate, Conservation Initiatives
Shraddha rathod
Outreach - Restaurants
Rasikapriya Sriramamurthi
Outreach - Restaurants
Research Assistant, ATREE
Sushmita Mukharji
Data support
Darshika Manral
Data support
PhD candicate, University of Utrecht
Kalyan Varma
Supporter
Wildlife photographer
Nachiket Kelkar
Content Contributer
Doctoral Fellow, Ashoka Trust for Research Ecology and Environment
Pooja Gupta
Artist
Freelance Artist
Saniya Chaplod
Artist
Senior Project Assistant, Nature Conservation Foundation
Anushka Rege
Artist
PhD student, EOS, Singapore
Zeba Dalal
Web designing
ZMD creatives
Samuel John
Web designing
Co-founder, Spiders and the sea